Here’s another great example of how brands can tell wonderful stories. Petro-Canada, as part of its 2010 Olympic program, commissioned “British Columbia-based artist Klatle-Bhi to carve a 22-foot totem pole, called the 2010 Legacy Pole, to commemorate the company’s sponsorship of the Games, and to promote the cultural and economic opportunities made possible through hosting the 2010 Winter Games.”
The video focuses on the artist’s work and his vision and the link to the Petro-Canada brand is subtle which makes the video that much more watchable and also makes the brand experience exceptionally positive.
Campbell Communications 