TEDxToronto recently hosted another seminal, thought provoking event. The daylong chatter-fest featured smart presenters sharing their points of view on a wide variety of topics. If you’re not familiar with TED, do yourself a favour and watch any of the videos that look interesting. You’ll see why the ideas presented are really “worth spreading.”
What stood out for me with the recent TEDxToronto was the opening video about Toronto, which was produced by The Biz Media. In it, the featured speakers shared what this city means to them and why they love it. Their credibility is impeccable because they’re not self-interested hucksters. Instead, they’re a varied group of thoughtful Torontonians who seem to truly love where they live. And the words are supported by great images of neighbourhoods, people, restaurants and storefronts.
Of course the video also shows the attractions including the Art Gallery of Ontario and City Hall, but it’s the words delivered by these thought leaders that pull me in. As Amanda Sussman, senior advisor, Plan International, Canada, says, “One of the best ways to make a difference is to build a coalition of unlikely allies.”
Literate, engaging, beautifully shot and edited – our local politicians, tourism orgs and biz development groups would be smart to use this video, or a similar version, to showcase the city. It’s storytelling at its best and a reminder of all that’s good about Toronto.
Campbell Communications 