Here’s the thought every Canadian politician has considered recently: how can I get voters to love me with the same unwavering commitment they have for Rob Ford? OK, maybe Ford Nation doesn’t actually love the embattled Toronto Mayor, but they certainly are a surprisingly forgiving bunch.
So amid all the self-inflicted scandal that follows Ford, and in light of the hard-to-believe popularity rating he maintains with his core supporters, other politicians have to be asking their strategists: how the hell can I get voters to stick by me no matter what I do?
Well, given the waning respect for elected officials at just about every level due to scandal and politicking that’s seemingly focused on staying in power and not on what’s best for voters – politicians simply need to separate themselves from the so-called political elite by showing why they’re also frustrated by leaders.
Candidates also need to:
- know the voters who share the same beliefs and connect with them often
- find the simple insight that transcends your voter base and then stick to that message
- position yourself as one of your voters so they think you share their hopes and frustrations
- keep your opponents off balance
Ford makes it look easier than it is to stand out from the pack of political leaders. But if he can do it, so can others.
Campbell Communications 